Getting influencers to co-create with your brand is a great way to overcome allegations of authenticity, says @joderama via Click to Tweet It also helps your content stand out from other brands your influencer spokesperson might be talking about and provides the flexibility to be re-used for other purposes and platforms.
Case: Experience Points Customer experience management company Avtex Solutions has differentiated itself by achieving its marketing goals with industry mailing list entertaining, influencer-driven video content platform. The resulting online series experience credits are part game show and part expert discussion.
Avtex partnered with two leading industry influencers as hosts, and invited renowned customer experience experts and practitioners as entrants. Each episode features three mini-games where contestants earn cash for their favorite charities by answering CX (customer experience) questions and sharing insights on how to deliver a great customer experience.