Organizers to shape a sponsorship into something that might better fit with your marketing goals and campaign activities. Sam: Well that’s interesting. So when you sign up to sponsor a regional event let’s say a Microsoft 365 Community Day event in Dallas Texas. You can sign up for a booth which may be outlined in . But what else can you do? Christian: First I would talk with the organizers about other sponsorship opportunities such as hosting the speaker dinner or sponsoring speaker t-shirts. Second I would be transparent about any of your marketing campaign alignment goals.
For example if we were releasing a new product or launching a new service I might ask about speaking during lunch in a sponsor session. Or funding an additional email blast to their targeted list. With the Latest Mailing Database event scheduled on Saturday I might even consider renting out meeting space nearby on the day before and offering a half day technical training or executive luncheon piggy backing off of the event to promote a side event. Sam: That’s a great idea The event team is.
Already doing a ton of marketing around the event which you can leverage to create a focused event the day prior or the day following. Christian: One other suggestion — to join forces with any partners who may also be attending. For example at AvePoint we always try to be aware of other partners participating in an event so that we could find interesting joint marketing opps. Sam: I love that. Share the cost and also potentially share in the leads.