Can product retention be done category email list in this way? (Growth, Retention, Conversion Trilogy) Unexpectedly, the daily active users of the two products are nearly doubled. Therefore, Lu Xun said: If the retention is not good, growth and transformation will be wasted effort. It is an international practice, let me touch your bones before officially starting the hands-on operation: What do you think is the essence of retention? A: Users are interested in the core value category email list of your product and are willing to stay B: is to do everything possible to keep users If your choice is B, then the aunt just wants to say:
If you want to stay with everyone, you will find that no category email list one can stay in the end. Small books: Let more users perceive the core value of your product in the shortest possible time, and ensure that this core value can meet his current needs, so that users can stay. So, if the problem is concrete, is it easier to solve it? In fact, you only need to solve two problems: Find out what the core value of the product is? How to find the right users as much as possible and let category email list them immediately perceive the core value of the product?
The first step of hands-on operation: how to find the core category email list value of the product? The best state must be that the core value of the product you set is consistent with what users perceive, so that the retention will be relatively high. For example: when you hear "Xiaomi", your perception is to provide cost-effective products, and when you hear "Pinduoduo", you know that it can meet your low-cost shopping needs, etc. but! ! Often things backfire like this. In many cases, the core category email list value of the products we provide is very different from the user's cognition! ! (heartache) like this So.