You must provide value before anything else. This means creating and sharing useful content that will help earn the trust of your audience. Whether it's answering their questions or just interacting with them, you need to serve them first before you expect sales. 2. Determine your primary channels Make sure your social media sales strategy really includes the channels where your target audience lives. This is the crucial and most important part of selling on social media. 3. Spend money to make money Paid ads on social channels like Facebook and Instagram can have a huge ROI if done correctly. Proper targeting, effective calls to action, and visuals can be the difference between converting a user into a customer and a potential prospect scrolling right past your ad. Bob Clary Bob Clary Bob
Clary is a brand strategist, blogger, and social company logo design media guru with specialties that also include search engine optimization, search engine marketing, re-marketing, digital PR, and... marketing engagement. Clary has over 15 years of marketing experience and is currently Director of Marketing at DevelopIntelligence. https://devrix.com/tutorial/social-selling-tips-industry-leaders-expert-roundup/#quote-BobClary Copy link Logan Allec, money well done Increase brand awareness through user-generated content : Brand awareness is key to selling on social media. Very few people will simply see an advertisement for your product on Facebook or Instagram and then immediately buy it without ever having heard of your brand before. One way to achieve this brand awareness essentially for free is to encourage a culture of user-generated content around your brand.
You see, everyone wants to be an influencer — or at least get lots of likes on their own social media posts — even if they're unpaid. So use it to your advantage. One brand that has done well is ASOS with its campaign. ASOS encouraged users to post photos of themselves wearing ASOS products with the hashtag designed by ASOS. This campaign, based on user-generated content, has generated more than one millione posts with the latest ASOS products. All of this user-generated content has created huge notoriety for ASOS on social media. Getting similar results for your brand will definitely lead to lower conversion costs when you run paid ad campaigns because more people will already be familiar with your brand. So take some time over the next few days to brainstorm user-generated content ideas that might work with your brand. Logan Allec