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Meherul Haque
Aug 01, 2022
In Talking With The Crew
Every company needs a strong brand name, something that arises not from one element but several. Each part is important, but the combination of them is what makes your brand effective Brand position – this explains what you do and for whom Brand elements – such as the logo and slogan Brand essence – this sets your firm apart from its competitors, emphasising your unique selling pointsBrand promise – this outlines the most important thing you promise to them What can go wrong. Getting this combination right will give your firm a huge advantage over rivals who cannot do the same. But the reality of business life is that sometimes things Industry Email List can happen that disrupt the path towards building a powerful and positive brand name and image bugherd-campaign-dan-2022 Poor customer service Shortcomings in products The company could be embroiled in controversy, such as a multinational involved in aggressive tax avoidance A misguided marketing campaign that causes offence or insult could harm a brand There may even be problems caused by reckless statements by a senior employee. Examples include remarks by jewellery mogul Gerald Ratner in a 1991 speech denigrating some of his firm’s products, or recent comments about terrorism by Ryanair boss Michael O’Leary. These are just some of the calamities and controversies that can harm a brand. The question is, what can be done about it? What has happened to Virgin? A brand that has survived more than its fair share of mishaps is Virgin. Co-founded by Richard Branson, it emerged with a classic rags-to-riches story of a man who came from.
Marketing Lessons from Virgin How to Help content media
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Meherul Haque

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