Aug 02, 2022
In Talking With The Crew
BIMI is bound to be embraced by more and more companies this year for a number of reasons: Authentication – BIMI incentivises brands to adopt proper email authentication – DMARC in particular – when sending mass messages to consumers. Senders who put in the effort to implement DMARC are rewarded with the display of their logo Protection Implementing – BIMI protects brands against spoofing and phishing as customers can more easily recognise that the messages are legitimate In our recent Benchmark survey, we asked which email innovations email marketers are considering adopting this year? BIMI was one of the main responses with 28% saying they are contemplating using it. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Design, content and process are year-on-year major focuses for email marketers, but more so this year as privacy updates occur, changes to ways of working continue to take hold and brands fight to retain once loyal customers. But in 2022, if you haven’t got your design, content or process right, you can be sure that your email marketing will see an effect.Virtue Worldwide’s Susan Pratchett: ‘brands are increasingly being left outside of culture’ By Nikki Gilliland April 11th 2022 Susan Pratchett is Managing Director for Europe at Virtue Worldwide, a creative agency born from the Vice Media Group. I recently caught up with Susan to discuss her role and her opinions on the evolution of brand advertising. Image: Susan Pratchett Tell us about your role… What does a typical day look like for you? I’m Managing Director for Europe, at Virtue Worldwide – the agency powered by VICE – so I set the direction for the business across the European region and help focus our offering and what we stand for.