Apr 20, 2022
In Talking With The Crew
How does he or she get to your website? Via Google Ads, email marketing , or did a neighbor tip him or her? Follow every step. For the sake Telemarketing Lists of simplicity, let's assume that the visitor clicks on your ad and then lands on the 'cheap pens' category. Does the offer meet expectations? Yes: the visitor clicks on a product. No: the visitor leaves your website. Know what is happening in which phase of your customer journey. Then you can Telemarketing Lists tap into that. In this case, the website visitor succumbs to a pen with a rubber grip. The visitor now lands on the product detail page. With a bit of luck, the visitor fills his or her shopping cart with a certain number of pens. Does the visitor drop out? Then you know in which phase of your Telemarketing Lists customer journey he or she got off. Note: it is still too early to draw conclusions from this. 3. Test on a small scale We are only too happy to draw conclusions. 'This works. Just roll out the test across the entire website.' is often the mindset. But don't get too excited. Test on a Telemarketing Lists specific Telemarketing Lists category first instead of your entire product range. Is your campaign failing? Do not give up if the effect is not desired, but adjust your campaign. Also data that you were not hoping for, data that tells you that you are not going in the right direction, is information. Imagine: you want to increase your visitor Telemarketing Lists numbers. Don't just think of today, but also of tomorrow. It's great that your customers find your Telemarketing Lists website through changes to your website or improvements behind the scenes, but how many come back after that? Think three steps ahead. 4. Scale up your campaign Is your Telemarketing Lists campaign successful? Nice, but don't cheer too hard. A swallow does not make a summer. Scale your campaign. Don't just test on one category, but on all categories. Or test your campaign in countries other than just the Netherlands. Isolating the test is important for meaningful Telemarketing Lists interpretation of the results. Always check that you measured what you intended to measure.