Helpful Tips for Your Ads Here are some important tips to help you better target your ads. How to Target Your Ads Running a business page by knowing your audience can give you access to valuable data. From the hierarchy we can access the collection of user statistics. In addition to basic demographic data about them we can learn what they like where they spend their time and what their interests are. This tool is very useful when creating characters. Narrowing Similarity Groups Weve already mentioned a bit about building similarity groups above. The potential to get the message across to people similar to those who have already worked with the brand in any way is huge. Just use your brain and dont set too many sets. In the section we can select values within the range. Its worth scaling it down to a lower value close to the max because then we get a lower number of groups but a better match. Remembering the Correct Conjunctions Conjunctions are important in targeting and it is worth knowing their function as we assume.
Actions such as with the Interests section and selecting Books and Movies default to Netherlands WhatsApp Number List or between interests in individual segments. This means messages will be directed to people who only like books or only movies. If we put and between them in this segment then the ad will only target people who like both books and movies. Testing Broad and Narrow Goals It is not always profitable to force a narrow audience on broad and narrow goals because then the possibility of reaching potential customers will be very limited. Systematically monitor your ads stats in the initial stages and make decisions about when its really worth narrowing your targeting and when its best to forego the option. Use remarketing to span multiple touchpoints in the customers relationship with your brand. Remarketing is the display of ads to a group of recipients who have already had any interaction with a brand. Advertising offers you a great opportunity to create custom audiences and target them with extremely diverse remarketing messages for some of you.
A Facebook pixel will be required Please keep in mind the limitations of Promoted Posts We advise against using the Promoted Posts option provided by fan pages. This is best done by taking advantage of the wider ad configuration and targeting options that Ads Manager offers. Using this tool during the configuration phase we can also choose which posts to promote. Take advantage of testing Testing allows you to compare which ad messages are more interesting to users. For this purpose we present versions and versions of advertisements to specific audiences. In this way you can check for example whether a given advertising strategy is more suitable for groups of basic recipients or groups of nonstandard recipients etc. Running on the potential of targeted advertising and effectively leveraging those possibilities to deliver paid advertising takes time as well as expertise and skill. To ensure that this task is performed reliably and delivers ROI it is worth entrusting it to an experienced social media agency. He will take care of your page from creation to creating an effective high converting campaign as we do.