The processes to follow as well as the tools to use for those processes regardless of the size of the company. The basis of success is to be clear transparent and that the objectives are joint. To do this unifying the software with which the two teams work should be mandatory for companies in the industrial sector that want to adopt a smarketing strategy. HubSpot for example allows the two departments to carry out their actions jointly in the same workspace.
The marketing area can create content Blog articles email marketing social netwoat do mobile number list morks etc. and the sales department work on each contact through HubSpot s CRM. Categorize leads The marketing team must have defined very well with the commercial department which lead is considered MQL Marketing Qualified Lead so that sales can take the lead in an advanced state of the sales funnel. This user has been interested in our products or services. When we already have the verification of that MQL contact by the sales team now the SQL is the user who is already prepared for sales and can become our future customer.
Which means that we have to organize the leads that are obtained digitally. Now that you are clear that you can align your company s marketing and sales departments and get the most out of a smarketing strategy what are you waiting for to start it up What are SQL in Inbound Marketing Get to filter your leads comments Updated on One of the most important aspects to take into account when working on any Inbound Marketing action is lead management. Those users who have filled out the various forms that appear on our website either requesting contact advice to download any of our resources or for a final purchase.